Ebenezer Adams | White-Label Copy Desk
White-label conversion copy

Direct-Response Copywriting Portfolio

Conversion copy for performance media, lifecycle retention and CRO agencies, delivered ready to paste, test and build.

48 to 72 hoursAd sprints and email batches
5 business daysFull landing page wireframes
Under NDAYour agency's name only
50% to 100%+Suggested agency markup
How we work

Briefs in, finished copy out.

Every asset is formatted for backend fulfillment: copy your media buyers can paste into Ads Manager, and wireframes your designers can build in Figma without follow-up questions. All work ships white-labeled under your agency's name.

Your agencyAccount strategist, media buyer or designer sends a brief by Slack, Asana or ClickUp.
→
White-label copy deskWe return finished copy. Your client sees only your agency.
1

White-label and NDA protection

All deliverables belong to your agency. We never contact your clients, our name never appears on shared files, and client work is never shown publicly without written consent.

2

Predictable turnaround

48 to 72 hours for performance ad sprints (15 to 20 hooks plus scripts) and email batches. 5 business days for a full direct-response landing page wireframe.

3

Format-ready delivery

Copy arrives with art direction, spoken lines, on-screen text and section hierarchy, so nothing needs clarifying before it goes live.

4

Wholesale pricing built for margin

Flat sprint rates designed so your agency can mark up 50% to 100% or more on client invoices.

Specimen A

Performance ad creative sprint Meta and TikTok

A 10-hook testing ladder, one complete UGC script and three static concepts, built to lower CPA by attacking the "melatonin hangover" and introducing a liposomal absorption mechanism.

Sample clientDTC health and wellness, premium sleep and recovery
ProductRestEngine Nightly Recovery Elixir (liposomal magnesium, tart cherry, L-theanine)
AudienceProfessionals aged 28 to 48 with 3 AM wakeups, racing minds and groggy mornings after melatonin
ObjectiveLower CPA on Meta and TikTok

The 10-hook testing ladder

Ten hooks across five psychological angles, so media buyers can test message before format.

01
If you fell asleep at 11, woke up at 3:14 AM staring at the ceiling fan, and your alarm goes off in two hours... stop scrolling. This is for you.
Private grievanceVisual: Raw selfie in a pitch-black bedroom, phone glow lighting an exhausted face3:14 AM. Wide awake again.
02
The worst part of sleep trouble isn't being tired at night. It's the brain fog at 2 PM the next day when you're on your third cold brew.
Private grievanceVisual: Creator staring blankly at a laptop, rubbing temples, pushing away empty mugsThe 2 PM crash you can't caffeinate away.
03
Nobody warns you about the melatonin trap until you've spent three months waking up feeling like you got hit by a truck.
Villain: melatoninVisual: Creator tossing a bottle of generic gummies into the trashWhy your sleep gummies make mornings worse.
04
Your body makes a tiny amount of melatonin naturally. Many store-bought gummies pack 5 to 10 milligrams. That's why your mornings can feel like a hangover.
Villain: melatoninVisual: Kitchen-island scale comparison: a few salt grains versus a heap of sugarNatural dose vs. the gummy trap.
05
My sister wouldn't shut up about this nighttime drink for two months. I finally bought it mostly so she'd stop bringing it up at dinner.
SkepticVisual: Casual kitchen unboxing, holding the amber bottle with open skepticismI bought this purely to prove my sister wrong.
06
I have tried sleep teas, white noise machines and $200 weighted blankets. None of them stopped my brain from replaying a bad conversation from 2017 at 2 AM.
SkepticVisual: Fast montage of sleep gadgets piling up on a nightstand, then the single bottleEverything I wasted money on before this.
07
Most magnesium pills are poorly absorbed. The rest sits in your gut causing cramps. Here is what happens when you wrap it in plant lipids instead.
MechanismVisual: Two glasses of water: standard powder clumps, liposomal liquid blends instantlyWhy normal magnesium gave you stomach aches.
08
You don't need a heavy sedative to knock you out. You need your nervous system to drop out of fight-or-flight so your brain actually stays asleep.
MechanismVisual: Cinematic pour of amber liquid into sparkling waterSedated sleep is not deep sleep.
09
This is what my sleep ring score looked like on melatonin versus night seven on RestEngine.
ContrastVisual: Screen recording of a sleep tracker app showing deep sleep rising from 34 minutes to 1 hour 42 minutesSleep score: 58% to 89% in one week.
10
I didn't believe in sleep supplements until I woke up on a Tuesday before my alarm and didn't immediately hate everything.
ContrastVisual: Bright morning bedroom, creator stretching naturally, no groggy eye-rubbingWaking up before the alarm (without feeling dead).

Want this sprint for one of your accounts?Send a brief for a paid media client and get hooks, scripts and statics back in 48 to 72 hours.

Email a brief
Specimen B

Direct-response landing page CRO wireframe

A section-by-section wireframe with a named mechanism and risk reversal, built to convert high-intent paid traffic that has already tried cheaper ergonomic chairs.

Sample clientHigh-ticket B2B and DTC hybrid
ProductPeakWork Ergonomic Executive Chair ($895, lumbar-calibrated)
TrafficPaid Meta and Google Search targeting professionals with chronic lower back pain
ObjectiveConvert buyers who tried cheaper chairs without relief
peakwork.example / chair
Free white-glove in-home delivery + 100-day pain-free trial across the US
Section 1 · Above the fold The end of midday lower back tension

A $900 chair shouldn't just feel soft for ten minutes. It should stop your lower back from aching at 4 PM.

Most office chairs use static mesh that sags after months of use, pushing your lumbar spine into a forward slouch. PeakWork uses active hydraulic counter-tension to support your lower spine through every shift, lean and call.

Test the PeakWork chair risk-free for 100 daysZero return fees. If your back doesn't feel better, we pick it up for free.
Hero imageHigh-resolution cutaway of the internal lumbar hydraulic mechanism in brushed steel
Proof badgeRecommended by 410+ physical therapists | 4.9/5 average from 2,340 reviews
Section 2 · Problem agitation and the foam myth

Why your $300 "ergonomic" chair may have made your back tighter.

Most commercial office chairs are built for showrooms, not eight-hour workdays. In a store, memory foam feels plush and supportive. Here is what can happen after ninety minutes at your desk:

  • The mesh sag effect. Woven mesh loosens with daily use. A small sag removes support from your sacrum and tilts your pelvis backward.
  • The forward-slouch lock. When your pelvis tilts, your lower spine rounds into a C-curve and your discs carry more load than they should.
  • The compensation trap. By 3 PM your neck and shoulder muscles are working constantly to hold your head up. You leave your desk feeling like you ran a marathon with bad form.

Adding a foam lumbar cushion doesn't fix it. It pushes your hips forward and can cut off circulation to your hamstrings.

Section 3 · The named mechanism

Meet Dynamic Counter-Tension: continuous spinal alignment that moves when you move.

Step 1: Active lumbar pistonA sealed hydraulic chamber tracks the curve of your lower spine and holds steady pressure whether you sit upright or recline.
Step 2: Dual sacral floatTwo articulating wings cushion the base of your pelvis, preventing pelvic rollback and easing pressure on the sciatic nerve.
Step 3: Neutral spine lockLean forward to type or recline on a call: your lumbar stays supported with no knobs or levers.

You don't sit still for eight hours. You lean forward to inspect spreadsheets, slide back to think and lean sideways on phone calls. The PeakWork chair is built around a fluid-dampened counter-tension piston. As your weight shifts, the lower support plate moves with you in real time, keeping your spine in a natural neutral position all day.

Section 4 · The 100-day risk reversal

Our 100-day "Pain-Free Workday" guarantee

We don't want you to test this chair for ten minutes in a showroom. We want you to work in it for three months. Sit in it through your longest days and toughest calls, then notice what happens to your afternoon back tightness after four weeks.

If your lower back doesn't feel measurably looser and more supported by Day 100:

  1. Email our support team.
  2. A local courier collects the chair, fully assembled, from your home or office.
  3. We refund every dollar. No repackaging, no restocking fees.

We take the risk because 96.8% of customers keep their chair.

Claim your 100-day home trial
Section 5 · Objection-killing FAQ
How is this different from a Herman Miller Aeron or Steelcase Gesture?

The Aeron relies on tensioned mesh over a hard plastic frame. If your posture slips, your thighs press against the frame and the mesh gives no active support. PeakWork pairs a high-density molded seat pan with an active hydraulic lumbar core that pushes back against your spine: active support rather than passive netting.

Will it fit my height and desk setup?

Three-dimensional armrest travel, 4.5 inches of pneumatic seat stroke and independent backrest height adjustment fit users from 5'2" to 6'6" up to 330 pounds. If it doesn't suit your desk, the 100-day trial includes free return pickup.

Does it require assembly?

No tools. The chair arrives in two pre-assembled pieces. Set the upper cylinder into the base and you're seated in under ninety seconds.

Need a page like this wireframed?Send the offer and traffic source. A full section-by-section wireframe comes back in 5 business days.

Email a brief
Specimen C

Lifecycle email and SMS series Klaviyo

Three emails and a matched SMS built to drive repeat orders and 90-day subscription retention.

Sample clientDTC specialty coffee and functional beverage
ProductOriginCraft Single-Origin Mushroom-Infused Whole Bean Coffee
AudiencePremium coffee drinkers who want sustained focus without afternoon jitters
ObjectiveRepeat orders and 90-day subscription retention

Curiosity and story (broadcast)

Send time
Tuesday, 8:15 AM local
Subject
why we roasted this batch 45 seconds longer
Preview
It wasn't a mistake. It changed the entire finish.
Hi {{ first_name | default: 'there' }}, Most specialty roasters pull Ethiopian Yirgacheffe beans off the drum at the first crack. It gives you the bright, citrusy acidity coffee geeks love. Last month, our head roaster did something our suppliers told him not to do. He left the drum spinning for another 45 seconds. Just past the first crack, right as the natural sugars began to caramelize against the drum wall. The result? The sharp acidity disappeared. In its place: a rich, velvety dark chocolate body with a subtle wild berry finish that pairs beautifully with the organic Lion's Mane extract we infuse during cooling. No jittery peak. No stomach burn on an empty stomach. Just smooth, dialed-in focus from your first sip to your last email of the afternoon. We only roasted 450 bags of this reserve roast. Once this lot is gone, we won't have access to this harvest until late spring. Grab a bag before the roast sells out: -> Taste the Reserve Dark Chocolate Roast (450 Bags Only) Brew it slow. Drink it black. Best, The OriginCraft Roasting Team P.S. On an active monthly subscription? This batch is already 15% off in your subscriber portal. Swap it into your next box before midnight Thursday.

Want a Klaviyo series for a client?Send the brand and goal. Broadcasts, flows and matched SMS return in 48 to 72 hours.

Email a brief
Specimen D

B2B SaaS lead-gen ad

A LinkedIn sponsored post that reframes a forecasting problem as an inspection problem and drives demo requests.

Sample clientB2B SaaS, revenue operations and pipeline analytics
ProductRevPulse (automated CRM deal-slip detection and pipeline forecasting)
AudienceVPs of Sales, CROs and RevOps directors at B2B tech companies with 20 to 150 reps
ChannelLinkedIn in-feed and Meta sponsored content
RevPulsePromoted

Your reps don't update CRM stage fields.

They tell you the enterprise deal is "90% closed" on Monday's forecast call. By Friday it has slipped to next quarter, and you're explaining to the board why the forecast missed by $420,000.

You don't have a pipeline problem. You have an inspection problem.

RevPulse connects to Slack, Gmail and Zoom. It ignores what reps write in CRM notes and analyzes actual buyer behavior:

  • Did the CFO attend the pricing review?
  • Did procurement open the redlined contract?
  • Has your champion gone silent for 9 days?

When a deal is stalling, RevPulse alerts you 14 days before quarter-end, while there is still time to step in.

Over 180 B2B sales teams use RevPulse to remove forecast surprises.

Image: screenshot of a CRM pipeline dashboard with red warning callouts on stagnant deals
Stop trusting rep forecast gut-feel. Inspect real deal health.See a 3-minute live deal inspection demo

Selling to B2B SaaS clients?Send the product and audience. LinkedIn and Meta lead-gen ads return in 48 to 72 hours.

Email a brief
Service menu

Wholesale rates

All packages are flat-fee and priced so agencies can mark up 50% to 100% or more on client invoices.

1Performance Ad Sprint

Meta, TikTok, Google
  • 15 to 20 multi-angle ad hooks
  • 3 complete UGC video scripts
  • 3 direct-response statics
$950wholesale, per account per month
$1,800 to $2,500suggested client invoice, per account per month

2Retention and Lifecycle Retainer

Klaviyo, Attentive
  • 12 broadcast campaign emails
  • Matched SMS counterparts
  • 1 core automated flow revamp
$1,400wholesale, per account per month
$2,800 to $3,500suggested client invoice, per account per month

3Full-Funnel Conversion Sprint

Ads + landing page
  • Complete ad hook testing bank
  • Long-form landing page wireframe
  • 3-part post-click onboarding
$2,400wholesale, flat per sprint
$4,500 to $6,000suggested client invoice, per project

4Landing Page CRO Overhaul

Direct response
  • Full section wireframe from hero to FAQ with named mechanisms
  • 3 above-the-fold hero split tests
$1,250wholesale, flat per sprint
$2,500 to $3,500suggested client invoice, per test

5On-Demand Fractional Copy Desk

Flat monthly desk
  • Dedicated monthly copy desk
  • Up to 4 client accounts covered
  • 48-hour turnaround
$3,200wholesale, flat per month
$6,000 to $8,000suggested client invoice, billable value per month across accounts
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